Heron Preston is the true embodiment of an artist born of the post-internet generation.Multi-faceted and genre-bending, he has become a cultural icon in youth culture, known for his bold aesthetics. Applying the knowledge he gained from earning his B.B.A from Parsons School of design and his San Fransisco upbringing, Preston now functions as an artist, creative director, content creator, designer and DJ; the one common thread among his impressive bodies of work is a commitment to innovation, experimentation and unpredictability. He’s never one to worry about breaking rules, as evident by his e-commerce platform HPC Trading Co., where he features and sells his original clothes and accessories. He finds particular joy in the unexpected; taking conventional themes and reinterpreting them.
HERON PRESTON
SCOTCH PACKING HP
SECURITY BOOT
CINTURA MILITARY TAPE AP
T-SHIRT IN COTONE KS HERON
CINTURA TAPE BELT
GILET MULTIPOCKETS FIRE
PANTALONI CARGO EMB.CTNMB
MARSUPIO DOTS CTNMB
20% EXTRA OFF ON SALE ITEMS INSERT PROMO CODE EXTRA20 AT CHECKOUT